5XÉçÇø

Jay Mandel, Your Brand Coach 
Marketer, Brand Coach, Consultant, Professor and Entrepreneur

After nearly twenty years serving some of the world’s largest Fortune 500 companies in senior marketing roles, Jay now channels that experience to help organizations and individuals deliver emotional and meaningful connections with customers. As an entrepreneur, professor, marketer, and coach, Jay is not just following trends, but defining a more effective and efficient model for our customers to engage with based on current marketplace trends and the power of networking, technology, and trust. The glue that holds Jay’s work together is his core values: Candor, Curiosity, and Collaboration.

He is the principal of Your Brand Coach and provides coaching and mentorship to professionals looking for a more fulfilling life and career. His approach is centered around helping clients define core values and a simple marketing promise so that his clients’ values can be applied commercially.

He teaches 5XÉçÇø and Fairfield University is an Association of National Advertisers trainer and is the author of the Book Brand Strategy in Three Steps, which is the model for his teaching and consulting.

Before his entrepreneurial career, Jay provided six regions and 220 markets with the tools to complete consistent/on-brand social and content marketing (i.e., social publishing and collaboration platform, dashboards, social listening, and analytics) at Mastercard. This led to multiple award-winning global campaigns, including the Open Championship and the Rugby World Cup.

Jay received his Bachelor’s in Marketing, Entrepreneurship & Emerging Enterprises, and Information Studies from the Whitman School of Management at Syracuse University. Mandel then received a Master’s degree from Columbia University in Strategic Communications.