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MKTG 35056 Social Media Marketing

Course Name: MKTG 35056 Social Media Marketing

Description:  This course aims to provide students with a comprehensive understanding of social media marketing, specifically focusing on luxury French brands within the fashion, design, and retail apparel industries. Students will explore topics such as developing content and brand presence on social media, strategies for increasing audience engagement and interactions, and creating effective campaigns, among others.

Credit Hours: 3

ENG 41292 Teaching English as a Foreign Language Practicum (June Session)

Course Name: ENG 41292 Teaching English as a Foreign Language Practicum

Description: (Repeatable for a maximum of 12 credits) Students observe, participate and teach in a number of school contexts in Florence, Italy, from primary to secondary, community and higher education. Course gives students authentic practice teaching English in the foreign language context.

Credit Hours: 3-6 credit hours

ECON 22060 Principles of Microeconomics

Course Name: ECON 22060 Principles of Microeconomics 

Description: Course discusses decision-making by buyers, sellers, and governments and how their interaction affects market determination of prices. Students compare outcomes and firm decisions in different market structures. Students develop tools to examine social problems such as poverty, crime, pollution and international relations, as well as make better decisions in their own lives.

Credit Hours: 3

BA 34156 Business Analytics II

Course Name: BA 34156 Business Analytics II

Description: This course exposes students to methods and models that allow business users to make better data-based decisions. Students would have hands-on experience in different statistical methods, including: data collection, data cleaning, data visualization, linear regression, optimization models, logistic regression.

Credit Hours: 3

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